All Blog Posts
This is a collection of all Pink Toad Studio blog posts. Enjoy!
Protect Your Business’s Cybersecurity
Cody McBride is our guest today. He's a trained IT technician who offers easy-to-understand technical advice. Here's a post he wrote explaining how streaming analytics can protect your business online. Take it away, Cody! Technological advances increase the...
Using Images on Your Website
Using images on your website is a great way to get your visitor's attention. Images can make your message clearer to your reader. A great image that's meaningful to your page or post can entice a visitor to stay longer and check out more. Images can have their...
The Tools I Use to Run My Business
The tools I use to run my business changed after I left the corporate world and started out on my own. Aside from creating great websites, Pink Toad Studio is a small business just like yours. I still have everyday business tasks - time and money management, keeping...
Are You a Procrastinator?
Are you a procrastinator? I'm not usually but sometimes... I just can't get in the groove to do anything. This week was one of those weeks when everything was a struggle. Even normally simple things like writing a Facebook post. And because everything was a struggle,...
How I Stay on Track
How I stay on track... Hmmm. Insert belly laugh here. I haven't done a very good job of staying on track this week. And today I figured out why. I have not been practicing the "Art of Refocus". It has been a week filled with distractions. Some pleasant and some... not...
Why Do I Need an Email List?
Why do I need an email list? A lot of small business owners really aren't sure why they'd want one. Well, I'm here to tell you that no matter your products or service, business can be better with an email list. I'm sure you've signed up for email lists online, right?...
Why are Fonts Important?
Why are fonts important? They carry your message from your website to your customers. Yes, the words in your message are important. But the font can change the tone of those words. Think of a word like "memory". Written in a wonky font like HitchCut, "memory" makes...
WordPress Website Maintenance
WordPress website maintenance doesn't have to be difficult. If you set up a routine, it's easy to manage. Keeping your WordPress website in good shape keeps it relevant and safe. Don't you hate going to a business website and finding out they haven't updated it in...
The Meaning of Colour
The meaning of colour. Until I started really digging into the world of design, I didn't think much about how colour made me feel. I knew I reacted to different colours in different ways but I never tried to define it. Now that colour is part of my business, I'm...
What is SEO?
What is SEO? Search Engine Optimization is the first answer. An art and science is the second. Even after years designing websites, I still struggle with SEO. But, that's actually good news. Because I still struggle with SEO, I am a constant student of the art. And...
What is a Website Audit?
What is a website audit? A website audit is a process where we check your website against a list of best practices. Websites can be designed in sooooo many ways. But there are some standard "rules" that make a website more appealing to visitors. A more appealing...
Can I Create My Own WordPress Website?
"Can I create my own WordPress website?", someone asked. My answer? Absolutely you can! Yes, Pink Toad Studio offers web design services. But creating a website with WordPress is not rocket science. If you've created your own small business, you can certainly create...
The Content Writing Process
*** PLEASE NOTE: PINK TOAD STUDIO NO LONGER OFFERS ITS CONTENT WRITING SERVICE - SORRY! *** The Content Writing Process can be interesting. For both parties! As someone hiring a writer, you have to share what you know about your business freely. As a writer, you have...
What is a WordPress Theme?
What is a WordPress Theme? It is the foundation of all great WordPress websites. A WordPress theme provides the layout and style for a website. But it's only a starting point. Once you choose a theme, you then get to make it your own. That's the beauty of using...
The Brand Kit Process
*** PLEASE NOTE: PINK TOAD STUDIO NO LONGER OFFERS ITS BRANDING SERVICE - SORRY! *** The Brand Kit Process, have you ever wondered what happens when you hire someone to create one for you? A Brand Kit is a set of logos, signatures, stationery, images and words in the...