Business Blog
These posts are all about the business of being online
Protect Your Business’s Cybersecurity
Cody McBride is our guest today. He's a trained IT technician who offers easy-to-understand technical advice. Here's a post he wrote explaining how streaming analytics can protect your business online. Take it away, Cody! Technological advances increase the...
The Tools I Use to Run My Business
The tools I use to run my business changed after I left the corporate world and started out on my own. Aside from creating great websites, Pink Toad Studio is a small business just like yours. I still have everyday business tasks - time and money management, keeping...
Are You a Procrastinator?
Are you a procrastinator? I'm not usually but sometimes... I just can't get in the groove to do anything. This week was one of those weeks when everything was a struggle. Even normally simple things like writing a Facebook post. And because everything was a struggle,...
How I Stay on Track
How I stay on track... Hmmm. Insert belly laugh here. I haven't done a very good job of staying on track this week. And today I figured out why. I have not been practicing the "Art of Refocus". It has been a week filled with distractions. Some pleasant and some... not...
Why Do I Need an Email List?
Why do I need an email list? A lot of small business owners really aren't sure why they'd want one. Well, I'm here to tell you that no matter your products or service, business can be better with an email list. I'm sure you've signed up for email lists online, right?...
What is SEO?
What is SEO? Search Engine Optimization is the first answer. An art and science is the second. Even after years designing websites, I still struggle with SEO. But, that's actually good news. Because I still struggle with SEO, I am a constant student of the art. And...
What is a Website Audit?
What is a website audit? A website audit is a process where we check your website against a list of best practices. Websites can be designed in sooooo many ways. But there are some standard "rules" that make a website more appealing to visitors. A more appealing...
Can I Create My Own WordPress Website?
"Can I create my own WordPress website?", someone asked. My answer? Absolutely you can! Yes, Pink Toad Studio offers web design services. But creating a website with WordPress is not rocket science. If you've created your own small business, you can certainly create...
The Content Writing Process
*** PLEASE NOTE: PINK TOAD STUDIO NO LONGER OFFERS ITS CONTENT WRITING SERVICE - SORRY! *** The Content Writing Process can be interesting. For both parties! As someone hiring a writer, you have to share what you know about your business freely. As a writer, you have...
The Brand Kit Process
*** PLEASE NOTE: PINK TOAD STUDIO NO LONGER OFFERS ITS BRANDING SERVICE - SORRY! *** The Brand Kit Process, have you ever wondered what happens when you hire someone to create one for you? A Brand Kit is a set of logos, signatures, stationery, images and words in the...
The Web Design Process
The web design process is not the mystery you might think it is. When you hire a web designer, wouldn't it be nice to have an idea of what to expect? The steps that they're going to go through in building your website? Here is the web design process I use at Pink Toad...
Hiring a Web Designer
Hiring a web designer can be a daunting process for small business owners. Especially if you struggle with technology! I get it. You want the perfect website for your small business. It has to have the right look and feelattract your ideal customertick all the boxes....
10 Reasons Your Business Needs a Website
Here are 10 reasons your business needs a website. Every business, no matter how small, can benefit from a website. I hope my 10 reasons your business needs a website will convince you to get a website up and running for your business. Or to make the one you have even...