Hiring a Web Designer

Hiring a web designer can be a daunting process for small business owners. Especially if you struggle with technology!

I get it. You want the perfect website for your small business. It has to

have the right look and feel
attract your ideal customer
tick all the boxes.

That would be great except… Web designers are not mind readers. We need your help to create your perfect small business website.

Nobody knows your business better than you. You know your products or services. You know who your customers are. Even if you’re just starting out, this has likely been part of your planning.

To get your website right, we need all that great information. So we’re going to need some of your valuable time. Whether it’s through a Zoom call or an emailed questionnaire or an on-site visit (when things are back to normal…), we need you to tell us all about your small business.

What are some of the things we need to know? Here’s a list of some of the basic things we’ll need to get started…

Hiring a Web Designer Pink Toad Separator

Who/Where/What

This is basic contact information.

Your Name
Business Name
Location – Even if you’re only going to be online, Google likes to have a physical address on file so it can show your business in local listings.
What you do – Are you a bookkeeping service? A plumber? A dog treat bakery?

Tell Us About Your Business

The more we know about you and your business, the better we can help. The more you tell us, the more we can design the website of your business dreams.

Basic Info

Why did you start your business?
When did you start your business?
Who are your customers? Who do you help?
Do you serve a local area? Or anywhere?

Your Business

Do you have a logo? Can you provide the file?
Have you already chosen colours and fonts for your business? If yes, what are they?
Do you have pictures suitable for your website?
How do you want people to see your business? Professional? Fun? Caring? Energetic? Comforting?
What problem do you solve for your customers?
What is the #1 thing you want people to find or do on your website? Buy something? Book a service? Join an email list? Sign up for a course?
Who are your competitors?
How are you different than your competitors?

Your Website

Do you already have a domain name? If yes, what is it?
Do you have hosting for a website already set up? If yes, with who?
Will you need an online shop?
Will you have a blog?
Does your business have a gmail account? We use GDrive for your backups.
Any ideas on what you’d like your website headline to say?
What would you like to tell people on your About page?
Who will look after your website after launch?
Do you plan to join any social networks – FaceBook, Instagram, LinkedIn, Twitter – with your business?
Please list 3 websites you like so we can get an idea of what you like
What’s your favourite colour?

It’s All About Time

When do you want to launch your website?
How much time do you have to spend on this project?

This is only a start, of course. The answers to these questions will lead to more as the final details are worked out. The more time you spend at the beginning of the website development process, the better the website will work for your business.